Are you ready to discover your entrepreneurial side? The YOSHI Programme offers you the unique chance to establish your own (online) ‘side hustle’ within 20 weeks and start generating an income. Whether your dream is to offer a unique service, sell physical products, or become a media sensation, this international programme provides the knowledge and guidance you need.
Register for 2025? Date to follow as soon as possible
Why participate?
YOSHI is more than just a course; it’s an opportunity to truly get to work on your ideas. Over the period of 20 weeks, you will not only proceed with a step-by-step startup blueprint, but will also receive coaching from experts who will assist you at every step, from branding to effective online marketing. Furthermore, you will meet online with fellow startup entrepreneurs across Europe, with whom you can collaborate and get inspired.
This programme is designed to produce immediate results so that you can learn as you go.
You will research and discover which niche is right for you and develop a plan based on proven online business models for generating an income.
Topics covered in the program are:
- Testing out your idea
- Building a brand
- Setting up your website or other key channels
- Online marketing: from SEO to influencers
- Content strategy
- Converting visitors and followers into buying customers
- Financing and funding your growth
The YOSHI Programme and E³UDRES²
YOSHI (Your Online Side Hustle International) is an extracurricular programme that leverages collaborative online learning, and is open to students across Europe who are part of the E³UDRES² Alliance. The programme starts on November 4, 2024 and runs until half March 2025. It consists of 12 online sessions of 1 hour each, as well as weekly Q&A hours, all of which are after school hours. (See Practical Information.)
As a part of the E³UDRES² Alliance, YOSHI helps build smart and sustainable regions, focusing on current themes such as sustainable impact, AI, digitalisation, localisation and Europe, offering an international perspective.
If you are serious about pursuing your concept, YOSHI and the participating E³UDRES² coaches can be the path towards pitching your business idea to a high profile audience during the Dragon’s Den in March, with the E³UDRES² General Assembly in Enschede, the Netherlands, which is ultimately an opportunity for gaining momentum and support for your venture.
The program
YOSHI will help you test-fly your idea. This means you will learn to validate a product or service with an (online) audience, to determine if there is a market for your solution in order to generate an income. You will learn not only the fundamentals of starting a business but also how to optimise your marketing strategy using tools such as SEO, influencer marketing and AI. You will discover how to start a website, setup other key channels, and how to convert visitors into paying customers. Moreover, you will gain insights into financing and how to grow your business.
- YOSHI is an extracurricular but exclusive program with a worth of € 1.500, -.
- Participation is free, but commitment is mandatory.
- You can register until end of October.
- The programme kicks off on November 4th 2024.
- The weekly online sessions will be held online every Monday evening from 18:30 until 19:30 (CET).
- In addition to the knowledge sessions there will be optional online Q&A sessions every Wednesday from 18:30 until 19:30 (CET).
- Second half of March 2025 we will host a Dragons’ Den in Enschede, the Netherlands for which you can apply. (Details will follow.)
- The program can be followed by all students in all years.
- Possibility to transfer to the minor ‘StartUp Entrepreneur’ and to graduate within your own company.
The skills and knowledge you acquire are immediately applicable and can provide a significant boost to your career. You will not only have the opportunity to see if entrepreneurship is for you but also to build an international network and gain practical experience in a safe and supportive environment. This is a fantastic opportunity! The YOSHI Programme is an extracurricular and exclusive programme valued at €1500. Participation is entirely free for you, but commitment is required.
Don’t hesitate any longer; sign up for the YOSHI Programme! This is your chance to explore, learn, and grow as an entrepreneur, together with students from 9 different countries..
In some of the participating countries, your institution may be able to award you micro-credentials for participating in YOHSI. Please ask your local coordinator for details.
More information
For more information or questions you can contact Maarten Bas Backer. He is happy to help you!
